Senior Marketing Manager

  HR, Marketing & Business Services

  City of London

  £75,000

Reference: HH/RF-14286

Senior Marketing Manager – Insurance What You'll Be Doing
  • Shape and deliver the marketing strategy for the Financial Institutions and D&O divisions, working closely with business leadership.

  • Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact marketing activity.

  • Develop compelling value propositions, thought leadership and market-facing communications that showcase the expertise of the business.

  • Lead integrated, multi-channel marketing campaigns across digital, social media, email, events, PR and content marketing.

  • Create engaging internal and external communications, ensuring consistent messaging and a strong brand identity.

  • Work with subject matter experts to turn industry insight and technical expertise into content that strengthens market positioning and client engagement.

  • Lead, coach and develop a team of two marketing professionals, providing clear direction and supporting their professional development.

  • Build strong relationships across the wider marketing function and international network to encourage collaboration and share best practice.

  • Manage marketing budgets, project plans and timelines, ensuring campaigns are delivered effectively and to a high standard.

  • Analyse campaign performance, identify opportunities and continually improve marketing effectiveness.

Who We're Looking For
  • A confident communicator with strong written, presentation and relationship-building skills.

  • Highly organised, with excellent project management skills and attention to detail.

  • Experienced in managing senior stakeholders, building credibility and influencing decision-making.

  • A proactive, solutions-focused individual who can manage multiple priorities in a fast-paced environment.

  • Previous experience leading and developing team members.

  • Collaborative, adaptable and commercially minded.

  • Confident working across a broad marketing mix, including content, digital, events, social media and PR.

  • Significant marketing experience within a similar B2B professional services, financial services or insurance environment.

  • Experience working within, or marketing to, financial institutions would be highly advantageous. This could include Asset Management, Private Equity, Banking & Wealth, Financial Advisory, Insurance Companies, Fintech and Digital Assets.

  • Experience delivering global or international marketing campaigns would be desirable.



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Calum Macintyre

Calum Macintyre

020 4537 4015